CONVERSION RATE OPTIMIZATION (CRO)

CRO is to a website what billing’s is to a departmental store. It doesn’t matter how many people enter the store and look around, what matters is how many people walk out through the billing counter. Just like having a crowded store with window shoppers is futile so is being the number 1 on search engine listing with low conversion rate. In this highly competitive market, converting visitors into customers is very essential to be successful.  Here are some tips for further conversions-

1    Picking the most relevant keyword

When planning your SEO strategy, be sure you choose the most relevant keywords. Being number one on search engine list should not be your only goal, make sure it’s for the relevant keywords. Make your SEO plan on both axis company goals and time frame.

2.    Analyzing your search ranking and exploring other keywords-

Regularly analyze your SERP, to understand how much progress you are making in how much time. Explore other keywords that you could use so that your website is available to customers even when they enter various keywords.

3.    Enhancing your content

Having completed your SEO target and a good SERP, the battle is not over yet. There is always room for improvement. So enhance the content on your website so that it doesn’t become obsolete.

4.    Testing your user-interface-

Just like a scornful billing teller can put you off, and leave a bad memory. Similarly, bad user interface can shun customers from your website.  Your user interface should be simple and easy to use. Special care needs to be taken while asking for personal information like address, telephone number, credit card details etc. The user interface should instill confidence and trust in the customer.

5.  Different offers and schemes for different kind of customers

If you are not a website that serves a niche market, and has a relatively vast client base. Then it is imperative that you have different offers and schemes for different types of customers. This would include various budgetary schemes for different income groups, different combination of products/services to give your customers options.

Remember, there is no one key to attract more customers. It is a combination of many tactics that can vary from one website to another. Also what may appeal to one customer may be different to what appeals to the other. In such a scenario, providing the best of what you can is a must.

Giving free advice is easier said than done. At Galaxy Weblinks Ltd., we take care of all your internet marketing needs, from SEO to CRO. With qualified professionals and a dedicated team we work meticulously on each detail for your website’s success.