Google Analytics

Google Analytics IQ Lessons

Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. The presentations move quickly; use the Pause and Back buttons to make sure that you don't miss anything. You can click the Notes tab in the presentation to read what is being said. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn. For more information about Google Analytics IQ, please read the FAQ.

Note about this course material: For sites and apps using the Measurement Protocol, some of the information about data collection might be different. Find out moreabout Universal Analytics.

First Steps

• Working with Report Data: What you'll learn

Interpreting Reports

• Time Metrics: What you'll learn
  In this lesson, you will learn:

  • how Time on Page and Time on Site are calculated
  • how Avg. Time on Page and Avg. Time on Site are calculated

  Watch presentation (2:30 minutes)
• Traffic Sources: What you'll learn
• Content Reports: What you'll learn

Fundamentals

• Campaign Tracking and AdWords Integration: What you'll learn
• Analysis Focus - AdWords: What you'll learn
• Goals in Google Analytics: What you'll learn
• Filters in Google Analytics: What you'll learn
• Regex and Google Analytics: What you'll learn
• E-commerce Tracking: What you'll learn

In-Depth Analysis

• Advanced Segmentation: What you'll learn
• Analytics Intelligence: What you'll learn
• Internal Site Search: What you'll learn
• Event Tracking and Virtual Pageviews: What you'll learn
• Multi-Channel Funnels: What you'll learn