Types of Email Marketing

Email marketing is not all about selling. Email marketing gives you the flexibility to distribute customised and well-planned campaigns.

Deciding what type of email marketing campaign to run is a good place to start. Having identified your business primary goal and the market you want to reach will determine the effective design and layout that needs to be implemented.

Volume is not the key. Enriching your campaigns with content that is useful to your customer is what brings credibility to your product or service, which helps convert the reader to a customer. So, take the time to write effective content, and watch your subscribers list grow.

Quick Announcements

Sometimes called ‘Postcard Emails’, Atlas Projects can help you create effective emails to inform your customers of a new product, an upcoming sale, or an opening of new premises. Designed to allow the recipient to scan the email in a few seconds, this type of email marketing can invoke immediate response from your customers.

Email Newsletters

Email newsletters are primarily used to build upon existing relationships with your customers. Atlas Projects will help you place the focus on providing relevant and useful content that your customers are interested in. A well-planned campaign will find extend your market base as your existing customers endorse your product by forwarding your email newsletters.

Catalog Emails

An electronic version of print brochure listing particular products, catalog emails aim to encourage customers to purchase. This form of email marketing allows you to further customise which customers are targeted for specific products. For example, feature baby clothing to new parents, while highlight the sale on school supplies to parents with school-aged children.

Press Releases

If you have an approved list of media contacts, email press releases are a great way to send targeted, personalised press releases attracting better news coverage.

Choosing the right type, or the right combination, is part of a successful email marketing campaign. Atlas Projects is your email marketer to plan with.