Sunday 19 May 2013


B2C Email Marketing

B2C email marketing is one of the most cost effective means of getting promotions and new products in the hands of current and new customers. Email marketing can easily save your business money that would have been spent on postage, direct mail design and printing. However, B2C email marketing must be done properly to ensure its effectiveness and professionalism. Active Web Group employs full time experts in the email marketing field to help you with your B2C email marketing campaigns. Active Web Group specializes in creating customized B2C email marketing campaigns to optimize your sales and leads, no matter the industry or clientele. 

Does My Business Need B2C Email Marketing Management? 

B2C email marketing can save your business money by reducing the need for direct mailings, radio spots, television advertisements and print media ads. B2C email marketing can cater to customers locally, nationally and globally when implemented properly. This form of marketing is the perfect solution to gaining feedback from customers on current products and services while also giving your business a means to introduce customers to new products. If your business would like to get the most out of its email list, you need B2C email marketing experts.

What Are The Advantages Of a B2C Email Marketing Campaign? 

  • Introduce Customers To New Products – A B2C email marketing campaign can help your business introduce customers to new products. Campaigns can also help your business increase sales by sending promotions and offering customer loyalty rewards.
  • Get Product Feedback – B2C email marketing allows businesses to easily submit surveys to their customers to gain feedback on their products. Customer feedback is essential to improving current products while also gaining insight into what customers like and dislike about products and services.
  • Get New Leads – When a new customer “opts-in” to your B2C email marketing list, they will be able to receive all of your newsletters, promotions and product information. Having a B2C email marketing management team that will make “opting-in” easy is critical to retaining new leads.
  • Repeat Business – Utilizing current customers is just as if not more important than gaining new leads. When your current customers are satisfied with your products, you will receive repeat business. Sometimes an email is all it takes for a current customer to increase their spending on your products.

What Can Active Web Group Do For My B2C Email Marketing Campaign? 

Active Web Group is a foremost authority in B2C email marketing. Whether you are looking to build your email marketing lists or you would like expert design on future campaigns, our company is here to help. We can help you appeal to most applicable demographics for your products while optimizing your current customer’s spending. Active Web Group is understands that reaching the right market on a consistent basis is vital for repeat sales and conversions of your B2C email marketing campaign. 

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