Create descriptive page titles

Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often t...

About rel="canonical"

What is a canonical page? A canonical page is the preferred version of a set of pages with highly similar content. Why specify...

Googlebot crawling indexing and caching

Googlebot is Google's web crawling bot (sometimes also called a "spider"). Crawling is the process by which Googlebot ...

negative keyword match to prevent your ad

You can use negative match to prevent your ad from showing to people searching for certain terms. Your ad won't show if a search t...

Exact Match keywords

With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search. We'l...

phrase match keywords

With phrase match, your ad can show when someone searches for your exact keyword, or your exact keyword with additional words before or ...