phrase match keywords

With phrase match, your ad can show when someone searches for your exact keyword, or your exact keyword with additional words before or after it. We'll also show your ad when someone searches for close variations of that exact keyword, or with additional words before or after it.

Using phrase match can help you reach more customers, while still giving you more precise targeting. In other words, your keywords are less likely to show ads to customers searching for terms that aren't related to your product or service.

To use a phrase match keyword, simply surround the entire keyword with quotation marks. For example, "women's hats".

Example

Phrase match keyword	Ads may show on searches for	Ads won't show on searches for
"women's hats"	women's hats buy women's hats woman's hats Women's hats	girls hats womens baseball hats