This is the default matching option. With broad match, your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for close variations of your keywords.
Sticking with the broad match default is a great choice if you don't want to spend a lot of time building your keyword lists and want to capture the highest possible volume of ad traffic. You can use it with negative keywords to avoid highly irrelevant traffic.
Example
| Broad match keyword | Ads may show on searches for |
|---|---|
| women's hats | women's hats buy ladies hats womens caps hats for girls womans hats Buy red hats for women |
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