1. Anchor Text Over Optimization Tool
Link Research, Technical SEO
Worried about Google's Penguin algorithm hitting you for over-optimized anchor text? Simply type in your URL for a full report of which links might raise flags.
2. Bing Webmaster Tools
Tools Suite, Diagnostic
Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters.
3. Bitly
Social, Analytics
Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics.
4. Boomerang
Email, Productivity
Boomerang lets you follow up on emails, even when you forget. Great for link building or any time you send a lot of emails.
5. Buffer
Social
Optimize your online social media sharing. Buffer allows you to share with your audience at the optimal times for greater visibility.
6. BuiltWith
Competitive Intelligence
Use BuiltWith to discover what technology nearly any website was, well, built with. Great for competitive intelligence as well.
7. Buzzstream Tools Suite
Link Building, Tools Suite, Email
Most people know Buzzstream as an outreach platform, but they also offer a number of free link-building tools. This company gets it.
8. Caption Tube
Video
Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.
9. CircleCount
Social, Analytics
Google+ analytics ramped up. Free resource to track your followers and analyze your shares. See how many followers you've gained over time.
10. Content Strategy Generator Tool
Content
This tool from SEOgadget helps you plan your content strategy intelligently, using keyword research and estimating your audience size.
11. Convert Word Documents to Clean HTML
Content, Productivity
Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.
12. Copyscape
Content
Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.
13. Domain Hunter Plus
Link Building
This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.
14. Easel.ly
Infographics
Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.
15. Email Format
Email, Productivity
Email Format helps you find the proper structure for thousands of companies and organizations across the web.
16. FindPeopleonPlus
Social
The ultimate Google+ directory that's great for research, outreach, and link building. Sort by keywords, profession, country, and more.
17. Frobee Robots.txt Checker
Robots.txt, Technical SEO
Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you'll discover.
18. GetListed
Local, Moz
This awesome local SEO tool scores your local SEO visibility and gives you actionable next steps to raise your score.
20. Google Analytics
Analytics
The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.
21. Google Analytics API
API, Analytics
The Google Analytics API is great for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.
22. Google Map Maker
Local
Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.
23. Google PageSpeed Insights
Speed
Tools, data, and insights to improve your page speed. Page speed is correlated with better rankings and user engagement, so this matters.
24. Google Public Data
Content
Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.
25. Google SERP Snippet Optimization Tool
Technical SEO, CRO
That SEO Mofo! Use this tool to see how your snippet may appear in Google's search results. Add structured data, review stars, and more.
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