Algorithms: An algorithm provides a set of instructions for completing a task. Crawler-based search engines
use a set of instructions to index and rank websites. Search engines use a variety of algorithms to determine
relevancy ranking. Some of these include determining whether the search term appears in the META keywords
tag, others whether the search term appears in the body text or URL of a web page.
Backlinks: Links from external sites that connect to your website. Also referred to as inbound links.
Blogs: A blog (short for weblog) is an online journal. Most blogs have an open format that allows any Internet user to post entries (comments, questions) to other bloggers. Blog discussions are usually organized according to certain themes or topics. A blog can reflect the personality of the author or the purpose of the Website where the blog is located. A blogger is an author of a blog. Many blogs syndicate their content to subscribers using RSS (Real Simple Syndication, a popular content distribution tool).
Crawlers: (also spiders, robots, or bots). A web crawler is a program, which searches or browses the Web in a logical, automated manner. Search engines use crawlers to find up-to-date information. Crawlers are mainly used to create a copy of all the visited pages. These pages are processed by a search engine that will index the downloaded pages to provide fast searches.
Crosslinks: Refers to links within a website. Frames: The browser display area (web page) is divided into two or more sections (frames). The contents of each frame are taken from a different Web page.
HTML (Hyper-Text Mark-up Language): A programming language used to create sites and pages on
the Web. This is the primary language of websites.
Link Popularity: The number and quality of links that point to your website (i.e. back links). The number,
quality and credibility of these links can influence your page rank.
Link Building: The process of gaining links to other websites that link to your website.
Link Baiting: The process of creating high quality and interesting content on your web pages that will attract more visitors to your website.
Link Swap: An exchange where site owners agree to mutually link to each other.
Meta tags: Meta tags are keywords, description and content that describes your website that is contained in the section of HTML coding and is not visible on your website. While not as important as they used to be with respect to page ranking, it is still important that Meta tags are included within your HTML code. Search engines still use this information to help index your site correctly. When you enter keywords into a search engine the search results include a title and a description of the website. The Meta description tag is what some search engines will display in the search engine results pages – so the description should be carefully written to ensure that it adequately describes your site.
Outbound Links: Links from your website to other websites.
Reciprocal Links: Exchange of links between websites.
Search Engine Results Page (SERP): The pages that result from a search engine query run by a user.
You can run a search using certain keywords to assess where your web pages are ranking.
Spamdexing: The use of manipulative techniques (e.g. repeating unrelated phrases, keyword stuffing, link farms) designed to increase the page rank of a website. Many search engines check for instances of spamdexing and will remove these pages from their indexes. Search engine organizations may block an entire website if it has used
spamdexing. Keyword stuffing occurs when a web page is loaded with keywords in the Meta tags or in content. A link farm is also a form of spamdexing. A link farm is a Web page that is nothing more than a page of links to other sites. You should be wary of service providers who promise to help you boost your link popularity by automatically entering you into link exchange programs linking your page with websites that have nothing to do with your content (link farming).
Submission: The process of submitting a website to search engines so they are aware of the website and can crawl it. Website submission can be fairly simple. Even without submission, if you use sound SEO practices, a search engine will eventually find your site and index it.
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