Where Does AdWords Traffic Come From?

One of the misunderstandings people new to AdWords have is about where traffic comes from. You might think that all the traffic comes from one place. No, this isn't so – Google allows you to choose from several places to get or not to get traffic from. Of course, you can choose all or a couple of these places but in order to be able to do it, you need to know your options.

Search Ads

Search ads is another option to get traffic from. The Search Network means your ads will be shown as paid links in Google search results, as well as in the search results of search partners (if you want, you can exclude the partners), as shown in thescreenshot below

Display Ads

When you choose to use the Display Network, your ads will appear on sites, blogs, and applications that run Google AdSense, as well as some Google sites, such as Google Finance, Gmail, Blogger and YouTube. Through the additional options explained in the Display Network chapter, you can choose if your ads will appear on mobiles and as re-marketed. You can use the Display Network separately or in conjunction with other services, such as Search ads.

Other Options

Display ads and Search ads might be the most popular choices but there are other options, such mobile ads, video ads, and ads in Google Maps and Places to consider as well.

As you can expect, mobile ads show on mobile devices only and they are available for both Display and Search ads. Video ads are obvious – instead of a banner, you upload a video of your product.

Technically Google Maps and Google Places are not AdWords services but since they are two more options to advertise locally, have them in mind as well.

Reference:webconfs