If you're a merchant, you can give Google detailed product information we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages. (Right now, shopping rich snippets appear on search results pages only in the US—but we're working hard to make them available everywhere.)
Rich snippets help you to:
- Attract potential buyers while they are searching for items to buy on Google.
- Submit your product listings for free.
- Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.
Usage guidelines
The goal of a product rich snippet is to provide users with additional information about a specific product, such as the product’s price, availability (whether product is in stock), and reviewer(s) ratings and commentary.
The following guidelines apply to product snippets:
- When using product markup, the main topic of the page should be about a specific product. Product markup on listing pages is not supported.
- Adult-related products are not supported.
- If the product has been reviewed by a single reviewer, the reviewer’s name needs to be a valid name for a Person (e.g. "James Smith") or Team/Organization (e.g. "CNET Reviewers"). For example, "50% off on Black Friday" is not a valid name.
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