Are you little concerned about the recent Panda and Penguin algorithm updates in regards to de-ranking your site as it may become one of the main causes behind fading into the digital haze?
It is more explicable now that you are not the only one who is facing these things, but there are lot many other websites that have been either going through the same problem or have already suffered the setbacks. Thus, application of bad on-page SEO techniquescan lead to dropping of website ranking despite of the changing face of search rank metrics.
However, don’t waste more of your precious time in worrying about something which you can’t change immediately. You can forge ahead step-by-step only to improve your ranking criteria. Firstly, try to fix up your page in a manner that Google Penguin and Panda aren’t the main source of worry. It is not that hard or complex if you have a list of the main steps that you need to take at hand.
Employ the following techniques right from today onwards and stick to them from now on to ensure that your SEO at least doesn’t suffer thanks to a bad profile in the eyes of Google.
Apply the following starting today and stick to them from now on so as to make certain that your SEO at least doesn’t endure, thanks to the appalling profile in the eyes of Google.
On-page Factors:
- Keyword Research and Analysis: Proper keyword analysis with synonym word.
- Page Specific Meta Tag Creation: Every page should have proper title and description
- Alt Tag Optimization: One of the essential factors for on-page optimization is alt / image tags optimization.
- URL & Link Structure: You need to keep your web pages spam free. You will be penalized by Google, if you keeping same information in more than one page.
- Internal linking: Internal Links are most constructive tools in the establishment of any site’s structural design and spreading link juice (URLs are also vital). That’s why your internal linking should be frequent & anchor text is diverse yet relevant.
- H1 Tags: H1 Tags always help improve the search engine optimization. Proper use of heading tags can help you achieving the desired web page ranking in Google.
- 301 Permanent Redirect: Always keep this thing in mind that the deleted pages should be redirected to 301 re-direct from domain.com to www.domain.com. The 301 status code means that a page has either been permanently moved to a new location or has been deleted. This can be considered as one of the best ways to make sure that the end users and search engines are directed to the right page.
- Content is original and relevant to keyword(s): Upload rich content instead of just simple text. Unique content will definitely help you gain good ranking & Google will also give priority to you web page.
- Correct grammar and spelling: Always make sure that the content should be grammatically correct and error free.
- At least 600 words of text copy: Depending on your website structure it is highly advisable to upload content ranging between 500-600 word limit.
- Navigation: Site-wide navigation should have relevant anchor text.
- Keywords: keywords should not be overly stuffed.
- Google Analytics: Keep a regular track on the analytics and work on accordingly.
- Verification: Search Engine Verification from Google, Yahoo and MSN is vital.
- Sitemap: Create and submit ROR.xml, robots.txt, urllist.txt, sitemap.xml
- Keyword tracking: Track target keywords with synonym keywords
- Usability and accessibility: It should be from user point of view
- Orphaned pages: Should either be removed or redirected
- Dead Links: Stay away from broken or dead links
- Pages: Site is more than a few pages (larger the better. Hence, keep on adding new and more informative pages to your website.
- Canonical URL: Redirect the link of identical content to the canonical pages
- Rich snippets : You can implemented them as well if its relevant
- Browser Compatibility: Site is correctly viewed in IE, Firefox, Safari and Chrome
- Breadcrumb Navigation: It will greatly enhance the way end-user or website visitor find their way around. We can say it improvises the usability of the site .
Avoid Common On-Page SEO Mistakes:
- Try to avoiding unnatural title tag. Use only latent semantic indexing and no need to use present same thing in 3 or 4 different ways. A good alternative title tag is “Best Melbourne Web Design and Web Development Services.”
- Avoid duplicate meta & title tags
- Avoid uploading duplicate content
- URL distinction for the same pages
- Also avoid uploading off-site images and content on-site
- Never try to overload your footer with spammy links back to your homepage or the same 2 or 3 internal pages. While internal linking is amazingly imperative in directing the crawlers through your site, spammy footer links won’t be able to fool Google for long. Unnatural footer will only flag your site and hurt your overall rankings.
- Never try to misguide to web visitors.
- Never impel the search engines to rank up your page with particular phrase or keywords by over optimization
- Avoid the usage of outbound links and broken links
- Poor coding in website can be a critical for your website ranking.
- Low speed website with lofty downtime hosting response can be detrimental.
- Websites that only build for ads.
- Website that are poorly optimized.
- Mistreatment of rich snippet mark-up and other websites that shun away from Google quality guidelines.
- If you are optimizing for any specific country, state, city or regional names, be sure that they are actually there in your copy and possibly in your page footer.
- Try to avoid misspellings or usage of poor grammar as much as possible, since there are chances that the search engines can demote your page for either of the reasons.
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