5 Types Of Email Marketing Interactions

1. Surveys And Polls

[Good] Surveys and polls will not take up a lot of space in your email marketing message, yet it will give readers the sense of participation. If you’re trying to prove a point or ask for opinions, it might be a good idea to ask a question and hope for feedback. People will be more likely to pay attention to something that they know is quick and easy; and if they’re interested in the results they may be more willing to read the content.

(Image source: Fotolia)

After all, it’s much easier and faster to vote on an issue than read an entire piece of content on the issue. If you can configure the message to show a chart or graph after each vote, people will likely feel even more engaged. After all, why vote if you can’t even see the results?

2. Videos And Live Chat

[Bad] Putting up a video or offering a live chat is a great idea, but not in an email marketing campaign. Videos are notorious for taking a while to load, and with email marketing you don’t have a large enough window of time. When people open up that email, they need to be engaged, and looking at a black screen that says “buffering” just won’t cut it.

The same problem occurs with live chat. If you want to give readers the option of clicking a link to view a video or chat live with a team member, by all means go for it. Just know that this isn’t quite interactive within the actual campaign, so likely won’t gain any new readers.

3. Social Media Sharing

[Good] Unless today is the first day you’ve been online since the 90′s, you know that social media has exploded onto the scene. Between Facebook, Twitter, LinkedIn, and now Google+, social networking is becoming more important than ever. According to Facebook statistics, one in every nine people on Earth has a Facebook account. In other words, people love to share things they find online with their friends and those starting a small business can’t get enough of these networks.

(Image source: Fotolia)

Place social sharing buttons on your email marketing campaign, and you’re sure to have more interaction than if you were to send out a plain piece of content. This will also show readers how often an article has been shared; thus giving it even more appeal (people tend to listen to their peers as opposed to the company trying to make money; nothing personal).

4. Infographics

[Depends..] In general, I would say that infographics will help keep people engaged. Although this isn’t necessarily interaction, it is an alternative to plain text. According to Jungle Minds Digital Consultancy, ’87% of people who saw an infographic read the accompanying text, whereas only 41% read the text of an "ordinary" page.’

In other words, infographics can be extremely effective. They will work great in an email message if you keep the infographics simple. If you have a huge infographic that takes too long to load, you will lose your readers. If you can keep it simple and engaging, then an infographic will work great.

5. Directing People To Another Page

[Bad] Directing people from one page to a different page for interaction simply won’t work. People enjoy interaction, but not enough to go out and find it. If it’s there, they’ll take a look, but otherwise they will probably pass. Simply clicking on a link is the most basic form of interaction. In fact, with all of the other types of interaction available, clicking on a link hardly counts.