facebook

• Facebook Page – Facebook Pages are associated with businesses and organizations. These used
to be called Fan Pages.

• Fan – A fan is someone who joins a Facebook Page by clicking the Like button for that page. They
see updates from that Facebook Page in their News Feed.

• Facebook Profile – This is a personal Facebook account. It is not recommended that you create a
Facebook profile for your brand.

• Wall – The part of a Facebook Page or Facebook profile where fans and friends, respectively, can
post messages for anyone to see.

• Like – When Facebook users click the Like button, they let their Facebook friends know they like
particular content, and they give their friends an opportunity to read the content and click the link. This is analogous to a contact forwarding your company’s email to friends.

• Comment – Facebook users can begin a conversation about a post by commenting on it.