About Your Business:
- Employee Related Events (i.e. birthday, anniversary, birth of child, promotion, etc…)
- Company Milestones (i.e. 1000 websites or 10 years in business)
- Big Business Decisions (changing services, moving office, etc…)
- New Employee Hire (i.e. give special attention, show that you’re growing, etc..)
- Interesting Revelation (perhaps we have a provoking thought about our industry)
- New Site Launch (link to press release)
- Show Your Softer Side (share the human side of the company)
- Share A “Secret” (e.g. internet resource, special deal, etc…)
About Your Customers:
- New Clients (snippet from news update)
- Client Success Story (we hear great news from a client and share it)
- Client Testimonial (perhaps we post each testimonial as we get them)
- Client Interviews (e.g. profiles of success)
- Before & After (sites we designed and what they looked like before/after)
- Request Testimonials (use Facebook to gather testimonials)
Industry Related:
- Useful Articles (ours and others)
- Book Reviews (industry related or not… just what we’re reading)
- Re-Post (take someone else’s good post)
- Breaking News (perhaps industry related)
- Your Niche (perhaps tip of the week)
- Blog Post (link to our blog posts occasionally)
- Ask An Expert (offer to answer questions and “be the expert”)
- Business Networking (forget LinkedIn… use Facebook instead)
- Aggregate Information (create a “best of” list or photo gallery)
Offers & Promotions:
- Large Promotion (we need to think of some)
- Give Away (we should have a few of these a year)
- Promote Strategic Partners (stir up some strategic goodwill)
- Exclusive Offers (offer special deals to your followers)
- Early Bird Specials (similar to deals but even better)
- New Product Announcements (talk about new services or offerings)
- Gather More “Likes” (use the above methods to create a larger fan base)
Social & Interactive:
- Survey or Poll (we need to create one per quarter maybe)
- Respond to Direct Comments (be friendly with our fans)
- Become a Matchmaker (connect followers that may not know each other)
- Ask a Question (instigate a conversation and start a discussion)
Events & Meetups:
- Upcoming Events (any meetups or events we might be attending)
- Community Events (perhaps there’s interesting events in your town or city)
- Share Travel Plans (let people know where you’re going)
- Throw a Party (this is easy… invite everyone to a party)
Community & Charity:
- Charity or Non-Profit (highlight people giving back in our industry)
- Fundraiser (help people we believe in)
- Raise Awareness (find a cause you believe in)
- Promote Your Own Charity Efforts
Rich Media:
- Photos or Images (neat looking stuff)
- Video Post (get crazy and do something simple with video)
- Infographic (image that depicts really interesting facts or figures)
- Random Video
Just For Fun:
- Latest Viral Craziness (we need to think of something)
- Just For Fun (funny or crazy )
- Quotes (interesting and inspiring quotes we love)
- History (e.g. perhaps “today 27 years ago the internet was invented”, etc…)
Benefits of Micro-Blogging:
- Build brand awareness.
- Grow your business network.
- Give and get feedback.
- Quickly syndicate your content.:
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