Friday, 3 May 2013


About Your Business:

  1. Employee Related Events (i.e. birthday, anniversary, birth of child, promotion, etc…)
  2. Company Milestones (i.e. 1000 websites or 10 years in business)
  3. Big Business Decisions (changing services, moving office, etc…)
  4. New Employee Hire (i.e. give special attention, show that you’re growing, etc..)
  5. Interesting Revelation (perhaps we have a provoking thought about our industry)
  6. New Site Launch (link to press release)
  7. Show Your Softer Side (share the human side of the company)
  8. Share A “Secret” (e.g. internet resource, special deal, etc…)

About Your Customers:

  1. New Clients (snippet from news update)
  2. Client Success Story (we hear great news from a client and share it)
  3. Client Testimonial (perhaps we post each testimonial as we get them)
  4. Client Interviews (e.g. profiles of success)
  5. Before & After (sites we designed and what they looked like before/after)
  6. Request Testimonials (use Facebook to gather testimonials)

Industry Related:

  1. Useful Articles (ours and others)
  2. Book Reviews (industry related or not… just what we’re reading)
  3. Re-Post (take someone else’s good post)
  4. Breaking News (perhaps industry related)
  5. Your Niche (perhaps tip of the week)
  6. Blog Post (link to our blog posts occasionally)
  7. Ask An Expert (offer to answer questions and “be the expert”)
  8. Business Networking (forget LinkedIn… use Facebook instead)
  9. Aggregate Information (create a “best of” list or photo gallery)

Offers & Promotions:

  1. Large Promotion (we need to think of some)
  2. Give Away (we should have a few of these a year)
  3. Promote Strategic Partners (stir up some strategic goodwill)
  4. Exclusive Offers (offer special deals to your followers)
  5. Early Bird Specials (similar to deals but even better)
  6. New Product Announcements (talk about new services or offerings)
  7. Gather More “Likes” (use the above methods to create a larger fan base)

Social & Interactive:

  1. Survey or Poll (we need to create one per quarter maybe)
  2. Respond to Direct Comments (be friendly with our fans)
  3. Become a Matchmaker (connect followers that may not know each other)
  4. Ask a Question (instigate a conversation and start a discussion)

Events & Meetups:

  1. Upcoming Events (any meetups or events we might be attending)
  2. Community Events (perhaps there’s interesting events in your town or city)
  3. Share Travel Plans (let people know where you’re going)
  4. Throw a Party (this is easy… invite everyone to a party)

Community & Charity:

  1. Charity or Non-Profit (highlight people giving back in our industry)
  2. Fundraiser (help people we believe in)
  3. Raise Awareness (find a cause you believe in)
  4. Promote Your Own Charity Efforts

Rich Media:

  1. Photos or Images (neat looking stuff)
  2. Video Post (get crazy and do something simple with video)
  3. Infographic (image that depicts really interesting facts or figures)
  4. Random Video

Just For Fun:

  1. Latest Viral Craziness (we need to think of something)
  2. Just For Fun (funny or crazy )
  3. Quotes (interesting and inspiring quotes we love)
  4. History (e.g. perhaps “today 27 years ago the internet was invented”, etc…)
Micro blogging- I did research on micro-blogging, Micro blogging is sharing frequent and brief information in web through specified platform. Generally micro blogging services allow its users to send and read other users updates through text-based posts like twitter.In microblogging, we can add keywords and users can follow who will be interested.
Benefits of Micro-Blogging:
  • Build brand awareness.
  • Grow your business network.
  • Give and get feedback.
  • Quickly syndicate your content.:
Image marketing- We can use product Images as a backbone of our site. Branding of product image will develop and convey the product’s character in a unique manner

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